⋱ write

> Write concisely. Preferably, not at all.

• > Make every paragraph earn its keep
• ~ delete all adverbs and adjectives in a paragraph, then restore only the needed ones
• ~ use bullet lists whenever possible

~ spend most your time on beginnings

• ~ first 7-8 words of a sentence should contain subject or action
• ~ make important actions verbs
• ~ use references to elements from previous sentences at sentence start

design sentences well

• ~ let the sentence length mirror the situation

• ~ vary sentence length to make text flow

• ~ put complex stuff and new terms at the end of a sentence.

• ~ end sentences with infos your readers cannot anticipate.
• use good words
• > Details are what make your words come alive.
• build a decent structure
• ~ point of paragraphs is giving readers a point to rest and reflect
• ~ sentences are cohesive when the last few words of one set up info that appears in the first few words of the next